Postmates | Mom's Spaghetti

Super Bowl, Shmooper Bowl. It's all about the half-time show, and stuffing your face. Which is why we partnered with Eminem to bring his favorite restaurant to LA. We started with a teaser image (a fork that made the iconic backwards E) that hinted at the partnership a couple days before launch. Then we unveiled our key art and announced that the Mom’s Spaghetti popup was live in LA. Everything was done in-house, from designing visuals to building OOH to crafting all the social, email, and in-app messaging. Plus, got a ton of help from legal and ops to turn this crazy idea into reality. Press coverage from People, TMZ, Hypebeast, Complex, Eater LA and many more.