A headshot. A stylized studio shoot. An Instagram boomerang. A permitted New York street corner with models passengers but a real Lyft driver. Telling stories with still images is all about details. Knowing when to add a dash of a wardrobe, a slice of location, or a pinch of lighting can spice up the overall flavor to the max.
And sometimes a clean natural taste if preferred. Both are cool with me.
I often produced (and often photographing) shoots in NY, LA, SF, ATL, & more. We photographed drivers, passengers, and vehicles to promote new products, modes, and partnerships. Our work was featured all over social media, news outlets and company ads. Striking an authentic, human-centric tone was always crucial in a world for of apps and cars.