In this installment of The Receipt, we’re showing you what R&B superstar The Weeknd gets on Postmates. Find out how he uses on-demand delivery to make everything from music video shoots to New Year's Day a little easier.
Tasked with updating Lyft’s recruitment video in order to develop an aesthetic that is still human focused but more mature and authentic (less silly) than our previous content. We decided to feature over 100 real Lyft employees in many of our actual office locations. We also injected the brand’s new color schemes and stylization. With an original score from SwellMusic we crafted a 90-second recruitment video that accomplished several intricate internal goals.
The Amp is a light up pill shaped identifier that helps distinguish between individual Lyft rides. The amp also represents Lyft as a brand; colorful, bright, and communicative with its passengers. This video along with other launch materials helped Amp win one of Wired Magazine’s “Best User Interface Products 2016”.
I was responsible for organizing all the passengers for this Undercover Lyft episode featuring Nascar driver Danica Patrick that filmed in Charlotte, North Carolina. None of the passengers new what they were in for until they hopped in the car. Grab a beer with me and i’ll tell you how we tricked them!
Striking a much different tone than almost every other Lyft video, it was important that this piece be taken seriously. A salute Veterans and the USO within Lyft’s RoundUp & Donate charities partnerships. 10% of Lyft of all drivers are vets and we had to share their stories. We also partnered with SwellMusic to create an American inspired jazz composition to complete the piece.
Tasked with developing a on-boarding training series for new Lyft drivers that legally could not “instruct” (as they are contracted) but needed to guide them through best practices. We decided video testimonials of the highest rated drivers giving their best tips and tricks was our most ideal route. I produced the 15-part video series with six top-notch drivers from different cities across the US. This on-boarding series still lives in the Lyft app and has helped over 150,000 drivers prepare for life the road.
For one of my senior thesis projects at LMU’s School of Film & Television I produced this short film shot on 35mm film. With almost $90,000 in grants, a crew of 12, a cast of 22, and a DGA Director we made this original story that was nominated for two of LMU’s Film Outside the Frame Awards including “Best Produced Screenplay”.